Roberto Romo is the Director of Mexican Operations for HMH Holding Co. His responsibilities include leading the Mexican subsidiary as Managing Director, starting operations in 2024 for sourcing Mexican manufacturers and offering American Specialty Products to the local market and the Americas, beginning with corporate customers. With over 10 years as Special Projects and Exports Director at LA MORENA, he supported the actualization of major changes in the plants and developed the market for the brand internationally, growing segment penetration and participation in up to 25 countries. He also possesses deep knowledge of Mexico, Mexican food products, traditional and industrial processes, as well as their historic background, traditions, and flavors, which is crucial for his current role at HMH Holding.

Roberto’s career includes ten years as Director of Operations for TELGUA / Claro in Central America, where he managed operations and deployed strategic initiatives, driving significant growth and efficiency improvements. Prior to this, he was General Director of KRONE Mexico for a decade, overseeing all company activities and growth strategies, ensuring the company’s position, results, and success. He began his career as a Product and Process Technologist, Production Manager, and Quality Assurance Superintendent at CONDUMEX, winning the 1989 National Quality Award. He worked there for seven years, perfecting his skills in technical and technological aspects, and operational management.

Roberto’s diverse experience, deep knowledge of Mexican society, and strong connections within Mexican contacts make him an invaluable asset to HMH Holding Co., driving innovation, growth, and operational excellence. In summary, Roberto has more than four decades of corporate experience and private international affairs. His core competencies are related to project executions and strategy implementations.